22%
Churn Reduction
90%
Personalization Coverage
-60%
Campaign Setup Time
The Challenge
A direct-to-consumer brand had customer data spread across their e-commerce platform, CRM, email tool, and ad platforms with no unified view, making personalization and retention campaigns nearly impossible.
Our Solution
We built a Customer 360 platform that stitched identity across all touchpoints, created behavioral segments, and activated insights through their marketing automation stack.
The Results
Customer retention improved by 22% within 6 months. The marketing team reduced campaign setup time by 60% and increased email personalization coverage from 15% to 90% of sends.
Tech Stack
SegmentSnowflakedbtHightouchTableau